Neon, New Jersey and the Fiscal Cliff... Empress Signs LLC. has a Feeling there's Light at the End of the Tunnel.

Neon, New Jersey and the Fiscal Cliff... 

Fact is, neon sign manufacture rises and falls with the fate of all American Business. Small businesses and big business alike know the necessity of well lit sign, so more business means more signs.

As I write, there are signs of life on the marketplace horizon. Construction projects have come alive while it continues to be relatively warm in the N/W, and though the fiscal cliff still looms, I feel businesses await just at the gates to relaunch into whatever direction is best for America. While we wait for a few Americans in congress to get on board and moving forward again, Americans seem to be poised for a new day and optimistic as ever. 

Sure American Neon has had to take a back-seat to China's dimmer L.E.D's, but the Light Emanating from Real Neon still looms at the forefront where our American Business Survivors do well and these surviving businesses are lighting the way for the American return.

True confession of a New Jersey Neon Glassbender...

I know I should stay positive, but a part of me is thinking... regardless of the possible consequences of my rant, as it may not work in my favor for it's negativity, perhaps if I blog about my dilemma a solution may come my way.

Ok, so here's my dilemma... After nearly 20 years in the Neon Sign business, I took a maternity leave just as the economy tanked and commercial vacancies began to dot the business landscape like ghost-town props. I have just now to emerge, and frankly it feels worse than starting over again. 

I have come to realize the hard way that the greatest asset for my business, prior to my leave, was my company website..

As I was ready to wake up from my maternal euphoria and dust down the Neon plant I learned that my ten year old web name www.empressneon.com was essentially hijacked and pimped to the highest bidder.

Of course it was my fault, not updating my email address from the long left AOL account I started on the internet with, to the one I use the most, I am still just now realizing how essential that website I took for granted was to my company...

Today, and every day since I relaunched my website using my secondary web address name www.empressSigns.com, I checked the Google ranking using two, once reliable, keywords, NEON NEW JERSEY, ok make it three, only to see I am nowhere to be found!

Knowing what I know about algorithms, strong content, back-links, and my bank account, I know that it might be a long while before I get to the top ranking page again. :(

What I am treated to now are other companies that are listed under my winning keywords "NEON NEW JERSEY", and there's one there that even has the audacity to start their web introduction with the following words... 

"Greetings! If you were directed to this page because you were looking for a local New Jersey neon sign store, please read on. We're going to be honest here, we are not located in New Jersey (in fact, we're in Virginia) but we want to tell you about the many advantages of buying a neon sign online from 1-2-3 Neon Signs (that would be us)."

Ugh!!! ... You do feel my pain, right???

While I strategize my come-back I have to remind myself of an old saying I took the liberty to modify... "All is fair in Love, War, and Business" and this way I can't get mad. 

Meanwhile, I'll take the expert's advice, which allows me to kill two birds with one stone... Blog about the real life saga of a Real New Jersey Based Neon sign company where the Neon is Actually Manufactured right here in New Jersey, a place that my company Empress Signs LLC. has served since 1995', and I get to share with you the real plight in the day to day life of  a lost breed, the Neon Glassbender.

With that said... Am I there yet? :o)

If you love Neon Lights you will surly appreciate this wonderful table-top book on Vintage Neon, written by Len Davidson, a former sociology professor who now resides in Philadelphia PA. (Order Vintage Neon on-line)

Davidson has developed a life-long appreciation for neon and has become a local champion for its preservation.

Several of his own museum quality Vintage Signs, consisting of highly crafted commercial Neon salvaged from a bygone era, as well as, Artistic Neon works fashioned by local artists, are now on display at the AIA building on 12th & Arch St, in Philadelphia PA.

The Neon Art: Folk, Found, & Fine Exhibit is a free and a wonderful addition to the incredible sights to be found in the heart of historic PA. I recommend, to everyone who appreciates neon, you swing by before- July 27, 2012 to bask in the glow of these fascinating vintage signs and incredible neon works of art.

Be sure to visit the Neon Art exhibit: "Folk, Found, & Fine", Happening now...

Be sure to visit the Neon Art exhibit: "Folk, Found, & Fine", Happening now at the Philadelphia Center for Architecture on 1218 Arch Street  Philadelphia, PA, from June 4 – Jul 27, 2012. Opening Reception: Friday, June 8, 6-8 pm.

This fascinating exhibit demonstrating all aspects of neon is Organized by Philadelphia’s own neon artist, Len Davidson.

http://aiaphiladelphia.org/events/exhibition-neon-art-folk-found-fine

Empress Signs LLC. is on the map!

Check out our landmark business associate below on Google Maps. They have all chosen brilliant Neon Signs & Lighting by Empress Signs LLC., ensuring their business will get and stay on the map in the eyes of consumers who pass by daily for years to come.
Our efficient Custom Neon Signs & Lighting can get your business much needed attention necessary to attract and retain customers 24/7.

Call 856-248-0136 today for a quote for brilliant neon signs & lighting for your business and keep "on the map" for years to come.

http://maps.google.com/maps/ms?ie=UTF&msa=0&msid
201431291622052324879.00046436fb7194ba95291

There are a few changes at Empress Signs LLC., namely, we have consolidated our company websites into one. http://www.empressneon.com is no more, and you can now find us for all of your Custom Neon Signs & Lighting needs at http://www.empressSIGNS.com

Though we are still fully dedicated to being your New Jersey based premiere Neon Sign Manufacturer we've expanded our sign services to include promotional materials for all of your Print Ad & Marketing needs, and we've added several new products, in partnership with our Amazon affiliates, that are convenient to order on-line at any time.

You will find a vast array of Stock Neon Products, Trade Show Materials & Assets, Automotive Decals, Books about Neon, and More. Order on-line 24/7 and your product will be shipped directly to your home or office via our trusted partners at Amazon.com.